If you’ve ever wished your business could run a little smoother (or that your brain had fewer tabs open), you’re going to love this story.

Meet Carrie McWherter—a virtual assistant who turned her gift for organization and a season of caregiving into a thriving online business that gives her clients structure, space, and sanity.

When Carrie’s mother-in-law was diagnosed with dementia, she found herself caring full-time at home. Like so many women, she needed flexibility but still wanted to contribute financially and feel fulfilled. That’s when she discovered the world of virtual assistance—and realized the same skills she used to keep a household running could translate beautifully into running a business.

“I love helping people get organized,” she shared. “And I realized I could do that for entrepreneurs who were overwhelmed by the behind-the-scenes chaos.”

From caregiver to CEO

Carrie started small—cleaning up inboxes, organizing calendars, and creating systems for overwhelmed business owners. But what really transformed her business (and her clients’) was her understanding that structure creates freedom.

Once she began setting up standard operating procedures (SOPs) and simple automations, her clients could finally focus on what they loved instead of what they dreaded.

She didn’t just give them cleaner systems. She gave them their peace of mind back.

The mindset shift that matters

During our conversation, Carrie and I laughed about how easy it is to “wing it” every month—until the thing you think will take ten minutes ends up swallowing your entire afternoon.

That’s why SOPs are so powerful. They’re not just checklists; they’re confidence boosters.

When you have a repeatable process (for client onboarding, monthly reports, podcast uploads, social posts—you name it), you no longer have to wonder, “How did I do this last time?” or, “What step am I forgetting?”

You just follow your system, or better yet, hand it off to a VA like Carrie and let her run with it.

To learn more, or connect with Carrie: https://www.allinorderwithcarrie.com/

The freedom in structure

Women often resist systems because we think they’ll box us in. But what Carrie and I both believe—and what I teach my clients every day—is that systems actually create space.

When your back-end runs smoothly, you’re free to show up creatively, to serve more deeply, and to enjoy your business again.

And that’s what this conversation was really about: how the skills that come naturally to us—caring, organizing, multitasking—can become the foundation for a business that fits the life we want to live.

Ready to make your life simpler?

If every month feels like reinventing the wheel, it might be time to document those tasks and create SOPs that save your sanity.

I help women map out simple, repeatable systems that keep their businesses organized and their minds clear—without complicated tech or corporate jargon.

Curious how that could look for you?
👉 Let’s chat and explore what systems could set you free. 

Because running a business shouldn’t feel like juggling flaming wine bottles.
It should feel calm, confident, and a little bit fun. 🍷