THE PODCAST

How Caring for Her Mom Inspired Vicky McGrath’s Business

action advocacy entrepreneurship inspiration purpose reinvention service May 28, 2026
 

There are some experiences in life that crack you open so completely that you cannot go back to who you were before.

For Vicky McGrath, that experience was watching her mother decline from Alzheimer’s disease while her father quietly tried to carry the impossible weight of caregiving on his own.

Like so many families navigating dementia, they didn’t fully understand what was happening at first. There were little signs. Recipes gone wrong. Knitting patterns that suddenly made no sense. Forgotten conversations. Strange moments that felt easy to dismiss until they weren’t anymore.

And by the time the diagnosis finally came, things had already progressed significantly.

If you’ve walked this road with a parent or loved one, you know how heartbreaking it can be. You grieve someone while they are still physically here. You watch pieces of them slowly disappear. And often, the people trying hardest to hold everything together are the caregivers themselves.

That experience changed Vicky’s life in ways she never expected.

At the time, she had no healthcare background. No business experience. No grand entrepreneurial plan. But after seeing how unsupported her family felt during her mother’s decline, she discovered something she didn’t even know existed: private home care services.

And it felt like a lightbulb moment.

She realized families needed more than medical appointments and emergency calls. They needed guidance. Advocacy. Compassion. Someone who understood both the emotional and practical side of aging.

So in her mid-40s, Vicky started over.

Today, she is the founder of Here to Help Home Care Services in Ontario, Canada, where she and her team help seniors remain safely in their homes while supporting the families who love them.

What struck me most during our conversation was how many women will recognize themselves in Vicky’s story.

Not necessarily the caregiving part, although many will.

But the moment where life quietly whispers: “There’s something more you’re supposed to do with this.”

So many women reach midlife believing reinvention belongs to younger people. We think we’re supposed to settle into what’s familiar, stay practical, and avoid risk.

Meanwhile, there’s often an entirely new purpose waiting on the other side of our hardest experiences. 

My personal experience is that there's always something better on the other side of what feels absolutely devastating. Even (maybe especially) when we don't have all the answers.

Vicky didn’t start her business because she had everything figured out. She started because she saw a need and cared deeply enough to do something about it.

And honestly? That’s how many meaningful businesses begin.

Not with perfection.
Not with expertise.
With compassion. And usually an inner voice nudging toward something.

Our conversation also opened up an important discussion around caregiving and aging parents that I think many families avoid until they are forced into crisis mode.

Vicky shared story after story about families who simply didn’t know what to do:

  • Parents forgetting medications
  • Seniors wandering away from home
  • Caregivers becoming exhausted and overwhelmed
  • Adult children trying to manage emergencies from another state or province
  • Families avoiding difficult conversations because they were afraid of what they might hear

One of the biggest takeaways from this episode is this: Have the conversation before you need the conversation.

None of us like imagining worst-case scenarios. But planning ahead is an act of love, not fear.

- Knowing where important documents are.
- Having emergency contacts written down.
- Discussing healthcare wishes.
- Creating powers of attorney.
- Understanding what support options exist before a crisis hits.

These things matter.

Because when emotions are high and decisions need to happen quickly, clarity becomes a gift.

And maybe that’s the bigger theme underneath this entire conversation.

Caregiving is not just about aging. It’s about humanity. Connection. Dignity. Community. And the way women so often step into service when life asks more of them.

Vicky’s story is proof that it’s never too late to build something meaningful from the experiences that shaped you.

Sometimes the thing that breaks your heart also reveals your purpose.

And sometimes your second (or third) act becomes the most important work of your life.

HAVE A QUESTION?

Or idea for a guest?

CONTACT ME

SUBSCRIBE FOR WEEKLY LIFE LESSONS

And the occasional cocktail recipe.

We hate SPAM. We will never sell your information, for any reason.